Studio software built only for permanent makeup artists
Your PMU studio.
Fully systemised.
No chasing. No chaos.
From first enquiry to fully healed — handled automatically, without chasing messages, reminders, or clients.
Works around your process. Not the other way round.
✓ Manage your studio anywhere — desktop, tablet and mobile
Beta pricing from £37/month — fixed for life
Most PMU systems help you take bookings. PMU Core runs your business.
If you're relying on WhatsApp, memory,
and scattered systems…
things fall through the cracks.
Chasing messages across WhatsApp and Instagram — and still missing enquiries
Missed messages = missed bookings. Every unanswered enquiry is a client who books somewhere else.
Consultations booked at awkward times — cutting into your treatment hours
Slow replies = lost clients to competitors. Most PMU artists never know how many they've lost this way.
No consistent client journey — every client handled differently
Constant admin taking time away from actual treatments
For years, PMU artists have stitched their studio together — WhatsApp for enquiries, Fresha for bookings, notes for consultations, the camera roll for photos, a spreadsheet for the money. Nothing talks to anything, and the artist becomes the glue holding it all together.
PMU Core was built to replace all of it with one workflow — made only for permanent makeup. Not generic salon software with brows bolted on. Every screen, form and reminder is shaped around how a permanent makeup studio actually works.
Pick what's getting in your way —
and talk it through with Pip
Pip is the same kind of AI agent the Growth Engine puts on your own website. Tap the struggle that fits and she'll help you think it through — no pressure, no hard sell.
Not the other way round.
PMU Core doesn't force you into a rigid workflow. You define your own process:
- Consultations
- Patch tests (if you use them)
- Treatments
- Follow-ups
And PMU Core runs it automatically. No workarounds. No fighting the system.
A quick tour of PMU Core
Watch a walkthrough of the key features — from client management and patch test compliance to treatment records and automated emails.
A newer, updated walkthrough is coming soon.
Everything your studio needs.
Nothing you don't.
Client Management
Everything in one place — no scattered conversations or lost information
Consultation Control
Only allow bookings when it suits you — protect your prime treatment time
Flexible Workflow
Run your studio your way — not how software dictates
Client Portal
Forms, receipts, aftercare and healed uploads — all in one place for your client
Automated Client Journey
Every client step handled automatically — no chasing, no forgetting, no manual effort
Automated Reminders
Reduce no-shows and missed follow-ups — automatically
Finance Tracking
Track income and expenses without complex accounting tools
Supplies & Inventory
Keep track of products without overcomplicating things
Your whole studio.
In your pocket.
PMU Core installs to your phone like an app — no app store, no download. It's mid-afternoon, between clients: snap the healed photos onto her record, check who's next, review your consultation notes and take her payment — all before she's out the door. Everything syncs to the desktop instantly.
- 📱Add to your home screen — no app store, no download
- 📅Your diary and clients, always to hand
- 📷Before & after photos straight onto the record
- ✍Consent & signature captured on the spot
- ✓Patch tests, forms & payment in a tap
The admin — finances, reports and the form builder — stays on the desktop, where it belongs.
Now includes a free, phone-based Brow Mapping tool. Take or upload a photo of your client and classic PMU construction lines are drawn on automatically. Drag the front, arches and tails to shape the brows, check the symmetry in millimetres, and agree the look together — before any pigment goes in.
Try the Brow Mapping tool →Combo brows Booked
Lip blush Consent sent
Consultation Patch test
See it in action
The same client, mapped in the tool. The symmetry report flags the natural unevenness in millimetres (amber), then confirms it balanced left to right (green) — so the shape is agreed on screen before any pigment goes in.
Tap either screen to view it full size.
Works with your current setup —
or replaces it entirely.
Use your existing website
PMU Core plugs straight into your current site. Capture enquiries, automate your client journey, and manage everything in one place — while your current site stays exactly as it is.
You don't need to change anything to get started.
Upgrade to a full PMU Core system
If your current website isn't converting as well as it should, PMU Core can replace it with a high-performing setup designed to:
- Capture more enquiries
- Answer client questions automatically
- Guide the right clients to book consultations
Still running your studio like this?
Most PMU artists don't realise how much time, energy and revenue they're losing to manual processes — until they see the alternative.
Without PMU Core
WhatsApp, Instagram, SMS — all over the place
Answering the same questions every day
Chasing clients for forms, confirmations, aftercare
Consultations taking up your prime treatment time
Slow replies mean lost clients to competitors
Everything depends on memory and effort
With PMU Core
All client activity tracked and organised
Chat agent answers common questions instantly
Reminders, follow-ups and aftercare handled
Only allow consultations when it suits you
Qualified clients book without back-and-forth
Not just another tool to manage
New to marketing your studio? Start free.
The PMU Marketing Academy is our free training hub — a full marketing course plus AI tools that write your campaigns, audit your client journey, plan your Meta ads, and help you build & grow your personal brand identity with the Brand DNA AI tool. Use it today, then bring what you learn to Core and the Growth Engine when you're ready.
- Free step-by-step marketing course
- Lilo, your AI marketing advisor & Campaign Writer
- Client-journey audit & Meta ad guides
- No card, no catch
Losing enquiries to slow replies? Meet the Growth Engine.
A bespoke landing page with an AI agent that answers enquiries day and night, qualifies each one and books consultations for you — no need to change your current website.
- A bespoke landing page of your own
- AI agent handling enquiries 24/7
- Automatic qualifying & booking
- Full-funnel tracking & analytics
One system for your whole studio. Meet PMU Core.
The studio-management platform built for UK PMU artists — client records, medical history and consent automations, bookings, forms, photos and finances in one place. No commission on bookings, GBP throughout.
- Full client management
- Medical History and Consent form automations
- Bookings, forms & photos
- Automated client journey
Run your studio.
Then grow it.
Two products that work brilliantly on their own — or together. Most artists take both.
£37/month — founding beta pricing From £470/year
£370/year — founding beta pricing · 2 months free
- Full client management
- Patch test compliance
- Bookings & diary
- Four-stage photo capture
- Custom forms on demand
- Scheduled form delivery
- Automated client journey
- Marketing email & drip sequences
- Finance tracking
- Supplies & inventory
£97/month — founding beta pricing From £1,570/year
£970/year — founding beta pricing · 2 months free
- Everything in PMU Core
- Bespoke landing pages
- AI chat agent handling enquiries
- Automatic client qualification
- Consultation bookings handled automatically
- Full-funnel tracking & analytics
- AI-assisted ad copy guidance
£97/month — founding beta pricing From £1,470/year
£970/year — founding beta pricing · 2 months free
- Bespoke landing pages
- AI chat agent handling enquiries
- Automatic client qualification
- Consultation bookings handled automatically
- Full-funnel tracking & analytics
- AI-assisted ad copy guidance
One missed client can cost £100+. PMU Core prevents that — every week.
We migrate your data for you.
As part of onboarding, the BBR team handles your full migration — clients, history, and records moved across cleanly. No downtime. No disruption to your business.
Frequently asked
Do I need to change my website?
No. PMU Core works alongside your existing website, capturing enquiries and managing your client journey behind the scenes. If you choose to upgrade later, we can replace your website with one designed to attract, qualify and convert the right clients automatically.
Do I have to change how I currently work?
No — that's exactly what PMU Core avoids. Most systems force you into their way of doing things. PMU Core does the opposite — it adapts to your process. You keep working the way you already do. The system just automates it in the background.
Can I control when clients book consultations?
Yes. You define exactly which time slots are available for consultations — separate from your treatment diary. No more consultations eating into your treatment time.
Will this replace WhatsApp?
Yes — for almost everything. The built-in chat agent handles initial questions, filters enquiries, and guides clients to book — so you're not answering the same messages over and over again. Everything else — reminders, aftercare, follow-ups — is automated. You can still message clients personally if you want to. But you won't need WhatsApp to run your business anymore.
Will my clients feel like they're talking to a robot?
No — they'll feel like they're getting quicker, clearer answers than usual. The reality is most enquiries are repetitive. PMU Core handles those instantly and professionally, without delays or missed messages. By the time a client reaches you, they're informed, qualified, and ready to book — not just asking basic questions. The system doesn't replace the personal touch. It removes everything that gets in the way of it.
Will this replace Fresha?
Yes. PMU Core does everything Fresha does for a permanent makeup studio — bookings, client records, reminders and payments — but it's built specifically for PMU, so it also handles the things generic salon software ignores: patch tests, medical history, consent, healed photos and consultations. And there's no commission on your bookings. We move your clients and history across as part of onboarding.
What if I already use Ovatu?
We handle the migration as part of onboarding — your clients, data and history moved across smoothly. You won't be starting from scratch, and we'll run both side by side until you're confident.
How quickly can I get set up?
Most artists are fully configured within a week. Onboarding includes a setup session with the BBR team to get your procedure types, pricing and client data in place. You get real support from the people who built it.
Do my clients get access to a portal?
Yes. Clients can access their forms, aftercare instructions and upload healed photos through their own portal link — no app download or account needed.
What happens after a treatment — is follow-up automatic?
Yes. Once a treatment is marked complete, the system takes over — aftercare instructions sent, healing check-in scheduled, top-up reminder set. You don't have to remember any of it.
Explore a live PMU studio
This is a fully working demo of PMU Core — loaded with a real studio, real clients, and real data. Log in as Sophia Belle and see exactly what your studio would look like.
demo@pmucore.com
·
Password:
pmucore2026
Demo data resets regularly. Nothing you do here affects any real studio.
Get early access to PMU Core
Join the first group of PMU artists building fully systemised studios. Lock in beta pricing from £37/month — fixed for life. No commitment.