Answers all enquiries.
Only sends you the serious ones.
A smart chat agent on your website that answers every enquiry, books the serious clients straight into your diary — and quietly filters out the time-wasters before they ever reach you.
It quietly does two jobs at once
Everyone asks "how many bookings did it get?" That's only half the story.
Generate bookings
It greets every visitor, answers their questions instantly, and guides the ready-to-book ones straight to your diary or WhatsApp — day or night, while you're with a client or asleep.
Filter out the tyre-kickers
This is the hidden value. The "just looking", "maybe later", "how much are brows?" messages get handled in full — without ever interrupting you. Only the genuine leads land on your desk.
From an ad to a booked client
One smooth journey — the chat agent does the heavy lifting in the middle.
Your ad
A scroll-stopping Meta or Instagram ad puts you in front of the right people.
Your landing page
They land on your bespoke page, where the chat agent is waiting to answer, reassure and qualify.
Booked or WhatsApp
Ready clients book online or hand off to WhatsApp. Everyone else is handled — without you.
“Steve set up a really sophisticated landing page for my Meta ads, which far surpassed any landing pages or forms used by previous agencies.”
Alex Milligan
What £451 of ads turned into
One month of Meta ads feeding the landing page and chat agent. Every treatment counted is one Alex could trace directly back to the campaign — nothing assumed, nothing inflated.
That's about £50 to win each new client, on treatments averaging £421. And it counts only the clients Alex could tie straight to the ad — she left out everyone who mentioned Google, a friend or a search, even though the ad often started that journey. The true return is almost certainly higher.
“For the first time I actually feel in control of what I’m doing and can properly see what I’m spending and what I’m getting back in return.”
Alex Milligan
A full month on one artist's site
Of those 214 conversations, 33 took a meaningful action — a booking, a hand-off, a callback. The system is producing real opportunities, around the clock, with zero effort from Alex.
85% of those chats never needed Alex
“Since letting Chloe handle those initial conversations, I’ve realised that probably 80% or more of those enquiries were never genuinely going to follow through anyway!”
Alex Milligan
Hours back. Every week.
At just 5–10 minutes per conversation, 214 chats is 18 to 36 hours — before you count a single booking. The Growth Engine absorbed all of it.
Most artists don't actually dislike consultations. They dislike:
- Repeating the same answers fifty times a week
- People asking questions, then vanishing
- Being interrupted mid-treatment to reply to a message
- Answering enquiries at 10pm
- Pouring time into people who were never going to book
The bot absorbs every bit of that — acting as your front-line receptionist, qualifier and educator, so your energy goes to the clients who are actually ready.
Not a mock-up. Live data.
“Once everything is set up properly, the whole system runs in the background, keeps track of conversations and gives you proper stats so you can actually understand what’s working.”
Alex Milligan
Warm, on-brand, always available
Real conversations from Alex's site — the agent answers, reassures and qualifies, then guides people to book, all in her tone.
Real chats from alexmilliganpmuartistry.co.uk — client names and locations removed for privacy.
“The AI chatbot, Chloe, has been a complete game changer. ‘She’ genuinely makes prospects feel as though they’re chatting to a person.”
Alex Milligan
“I would absolutely recommend Steve to anyone wanting to bring in more clients without spending hours every week replying to messages that ultimately go nowhere. It’s made the whole process so much more efficient and, most importantly for me, given me back a huge amount of time.”
Set up by us. Running in days.
1. We help you set up your ad
We help you plan and launch a Meta or Instagram ad that puts you in front of the right local clients — targeting, budget and creative, set up with you.
2. Your landing page
We build and optimise a bespoke landing page for you, on its own subdomain — or a full new website built on the same platform as pmucore.com if you’d like one.
3. The agent qualifies
It answers questions, educates, and works out who's ready to book and who's just browsing.
4. Hot leads to you
Ready clients are booked straight in — via the PMU Core booking agent, your own booking system, or sent to you on WhatsApp. The remaining tyre-kickers and ghosters are weeded out without you lifting a finger.
Put your front desk on autopilot
The PMU Growth Engine is £147/month, or £97/month on founding beta pricing — fixed for life. Only 10 founding places — just 6 still up for grabs.